You need to know 3 things about 2022 if you own a small business
It’s more important than ever to start the year with momentum after the ride that was 2021. Here’s 3 simple predictions about the first quarter that could make all the difference for 2022. Let’s get into it…
1. Meaning Matters
People will continue to be excited by more than just profit. They will buy the why behind your product as much as the what.
For example, think of a business owner buying accounting software. A more efficient workflow could free them up to be with friends and family for an extra hour a day. Clearly, the true pain for them isn’t a simply a cumbersome accounting process. It’s less time with the people they love each day because of that process.
Determine why the problem your company solves hurts your audience and clearly address that in your messaging.
2. Start Planning for Spring
People are going to want to get out earlier than ever before. They’ve been cooped up for too long and are going to want to plan their trips for March, April, May, and June. This could mean a massive uptick in early season tourism.
Those who work in popular tourist destinations or in the travel industry should consider targeting that audience earlier than last year.
Even for those who don’t deal directly with the travel industry, this trend will likely affect their business. They should research potential opportunities and capitalize on them early.
3. Provide Opportunities for Volunteerism
Businesses are no longer just machines! Customers will increasingly love to see that small, medium, and big businesses care.
This ideology in combination with the number of people hurting right now as a result of the pandemic make incorporating more volunteerism a powerful idea for any business.
Authenticity isn’t optional here, so select a project that supports your company’s mission and values. A great way to do this is to look for opportunities to use specialties, skills, or products inside the company to help in the community.
Not only is this beneficial for the company and those in need, but it can also provide a sense of purpose, belonging, and satisfaction to employees.
Did any of these ideas help? Share with your network and be a hero.